Branding &
Identity Service

Branding is just as much about emotion as it is about strategy. Good branding evokes, it makes you feel, it expresses – it impresses.

Meaningful Branding doesn’t happen by chance. Some strategic work is required to create a brand that truly fits – your values, your purpose, your product – and the people you want to reach.
Such a brand not only looks amazing but allows you to communicate and connect with your audience effectively and in a lasting way.

We are convinced that great branding is always strategic and authentic at the same time.

We don’t offer services separately but prepare packages tailored to your needs.

We believe that effective branding begins with understanding — your goals, your values, your audience. That’s why every collaboration starts with a conversation, not a payment.

We understand, however, that in order to do business with us, you need to have a rough idea of what to expect.

Example price ranges

• Example 1: Branding for an entrepreneur who, after a few years of building his business, wants to invest in a professional brand design to make his public presentation match the status of his business and look more established to new clients.
  Price range: € 3.000 – 5.000
• Example 2: An established brand that has been in business for a number of years is in need of a refresh – a visual update, but also a realignment with current and desired audiences. The project scope includes brand assets for a mid-sized website and social media templates on Canva.
  Price range: € 6.000 – 9.000
• Example 3: A medium to large brand with multiple content contributors needs a complete brand package and a set of assets to allow contributors to work relatively independently. A detailed brand book is created, including guidelines for brand messaging, tonality, illustration, and photography.
  Price range: Starting from € 9.500
  In addition, a monthly retainer for asset creation and art direction can be arranged, starting at € 350 per month.
• Example 4: A well-established family business requests a brand audit to determine how its current branding can be gently refreshed and its positioning and visual brand identity updated to meet its current and future needs.
  Price range for the audit: Starting from € 950.
  The audit results in a follow-up project that includes implementing the brand refresh and creating new web assets, print brochures, business cards, and Word and PowerPoint templates. Starting from € 6.000
• Example 5: An established company is undergoing changes and is planning a brand refresh in 1-2 years. In the meantime, they need a set of icons to represent new areas of business on their website and in presentations. The icons need to be consistent with the current branding and be available in multiple color options.
  Price range: Starting from € 1.250

How we work

This is a rough outline of our branding process.

1. Every branding process starts with a good conversation. We want to learn about your needs and what is important to you. We will make suggestions on where to start and tailor the scope of the project together.
2. Branding projects typically begin with an in-depth kick-off workshop to get to know as much as possible about you and your brand.
3. We will find a common understanding of the general design direction before entering the actual design phase, for example using a moodboarding process, sketches, etc.
4. The design phase is typically iterative, giving you the opportunity to provide feedback and select one of several designs before it goes through the final iterations.

For brand development and refresh projects, we provide some form of guide, depending on the size of the project and the type and number of people who will be working with the branding, this can be a very short guide or a comprehensive brand book.

Depending on the size of the project, branding projects are typically completed within 1-4 months from the start of the project.

Branding is about identity – no kidding, Sherlock.

But to us, that’s more than just a truism. A strong brand identity needs to be memorable, distinctive, and interesting – but above all, it needs to feel just right. Branding is a conversation, because when it comes to identity, especially your brand’s identity, there’s a lot to understand.

If that sounds like your kind of collaboration, let's talk!
Contact us under identity@infound.at